Today, due to technological advancements, each modern user seeks a more personalized user experience when it comes to web applications. A highly secure web application that is also scalable is very much in need, while one expects it to be efficient with contemporary features to render convenience to the user.
Since their existence, web apps have been developed with a focus to offer incredible user experience to form a basis for web development. The transformation in web apps has reached the skies due to massive advancements in technology. But, users out there need something more extraordinary.
Since the users are now more eager to get personalized content with an ideal UX, the role of AI in web apps is rising at the speed of light. And it’s not going to stop any sooner. AI has paved its way into tech by redefining the conventional web development techniques and immersing them with new concepts that focus entirely on delivering an improved UX.
What is AI?
AI is an abbreviation for Artificial Intelligence and is used to create human-like smart machines that think and perform tasks like a human. AI has been used in various areas involving technology and development, thus delivering interactive UX.
Role of AI in Society
AI has long before revamped the meaning of contemporary life. The things we have seen in films that are AI-based are now experienced even in the real-world. AI is a blessing for society, and its message is, “let the machine play your role.” Everything related to development, infrastructure, production, design, and more can be tackled by the machines while reducing humans’ work.
The AI-based machines can analyze the data collected from around the globe and learn from them. They are the best tools companies can get to evaluate the competition and the user needs personally.
Amazon Alexa is one of the best examples that has done wonders for the general population. It is just a voice-operated virtual robot that evaluates the data supplied and learns to deliver an improved UX to its owner.
Applying AI in Web Development
The number of users looking for products or services in e commerce sites is rising each day. Hence, every business is now seeking to leverage AI-powered sites than conventional ones.
Some reports recommend that the income that is expected to be calculated with AI application would be approx. $125 billion by the end of 2025. Hence, each mobile app development company is eager to get profits and work done via AI.
Over 75% of the users use a website and consider its credibility by looking at its design, while over 38% of users are bound to abandon it because of its unappealing UI. Over 88% of the users are not likely to revisit the website if they receive an awful user experience the first time.
Thus, AI takes care of all these specifications. AI is critical to resolving all the problems since the users define credibility as per the UX.
AI Contribution to Web Development
There are over 50 million AI Use Cases out on the web that can abode on the significance of AI. Each use case has been particularly designed to deliver an improved UX to the user while simultaneously differ according to the website niche.
As per the stats, over 80% of the user relationships will be controlled by AI instead of human interaction by the end of 2020.
The development in AI and ML has made it simple for developers and designers to develop websites that are intuitive and can offer the best UI than the ones created by taking a conventional approach.
Chatbots for Customized UX
Since the idea is to develop an interactive website that delivers the top UX and user satisfaction, driving more revenue, the chatbots are now AI-enabled tools that are really useful. The chatbots are deliberately put on the websites to provide the best UX to the users by copying human interactions. AI is reforming the user journey across the website through the chatbots that render a better engagement with the user, thus lessening their reliance on the resources. They are critical to lessen human interaction while resolving the problems produced while navigating. AI chatbots are utilized to forecast the proper response to each user query.
Artificial Design Intelligence (ADI)
ADI is the technological advancement each business is planting these days. It is a tech that forms websites on its own by applying machine learning. Designers only have to insert the design elements, and the ADI will produce an engaging design within the slightest time-frame that is not possible to achieve otherwise.
These are some of the best ADI tools in the market.
- Adobe Sensei
- Wix ADI
- The Grid
The future of most website interactions in upcoming years is expected to be voice search-based, AI is the basic idea on the same. With the support of voice search and its improvement, the users can now easily access the page they are finding without navigating the whole website. AI is responsible for delivering consistent & clear communication between the seller and buyer, thus offering an interactive UX.
Benefits of Implementing AI in Web Development
- Improves Web interactions
- Delivers customized user experience
- Develop a successful marketing strategy
- Better user experience
- Speed by the user searches
AI is essential to connect the dots between the users and the organization. It is one of the most desired technologies to be applied while forming marketing strategies to ensure improvement in the ROI. AI, along with ML, can respond to some of the predictions like what exactly the user wishes to buy, his choices as per the data collected, the mediums used by the user to visit the site, the suitable user location, and much more.
The future of web development is expected to get altered dramatically where the self-learning & self-experimenting AI-enabled programs will be taking over the whole development & design process. AI is sure to become the main part of the app developers’ toolkit to sustain this super-competitive world.